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Hispanic and Latino residents make up about a quarter of Umatilla County’s population, but business ownership in the county doesn’t reflect that number. Some local organizations are working to make owning and operating a business easier by overcoming cultural and language barriers.

Staff photo by Jade McDowell. Darlene Clark, left, Wyatt Johnson, Randy Smith and Carla Hoyt of Smitty's Ace Hardware in Hermiston stand under…

Staff photo by Jade McDowell. Goss Family Jewelers, pictured here, is one of the Main Street businesses participating in Small Business Saturday.

Staff photo by Jade McDowell. A poster in downtown Hermiston advertises Small Business Saturday.

After the pie is eaten and the turkey leftovers are in the refrigerator, a different holiday tradition begins: the biggest shopping season of …