Bounce houses, a money machine and a local band drew more than 1,000 people to the grand opening of Yo Country Frozen Yogurt in Hermiston.

“We have 1,100 people on Facebook so we were hoping to have 1,000 people at the event,” said owner Mark Keith. “We think that all of our Facebook friends were there.”

The event ran from 10 a.m. to 10 p.m. Saturday and included events for all ages. Two bounce houses were available for children in the parking lot as well as a money machine, built by Hermiston Glass and sponsored by KOHU, where young and old could make a mad grab for cash and other prizes.

“The whole thing really clicked well,” Keith said.

Yogurt was discounted 35 percent all day and bounce houses and the money machine were free to the public.

“We wanted wanted to give back in a day what we make in a day,” Keith said.

The Dakota Brown Band provided music from 5 p.m. to 8 p.m., drawing about 200 people, he said.

Keith said he wants the business to appeal to a wide variety of demographics. “We’re hitting all our demographics,” he said. “All ages eat yogurt. So you have to appeal to everybody.”

The business had a “soft” opening July 13, but Keith wanted to make sure everything was in order for the grand opening. Since July, Keith has added a second cash register to limit the amount of time customers stand in line.

“We increased our efficiency,” he said. “We don’t want anyone to stand in line and their yogurt melts.”


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